We are nearing the long awaiting Christmas period. And this period is usually preceded by a Black Friday event. However, this year, after a long reflection, we decided that there won't be any Black Friday event and here's why.
The number one reason is that we are a small company. We went through tough times like many businesses and are slowly recovering, so we can't afford to offer huge discounts like bigger companies can.
We also strongly believe that discounting our jewellery heavily would be making them less valuable, which isn't fair to the pieces nor to the people who make them.
Continuing with the fairness argument, this wouldn't be fair to our loyal customers who purchased our pieces full price, as you did.
I hope you understand, and that you will continue to remain a loyal supporter of our brand.